Inside the Storm: Founder's Blog and News

Fashion Update: Autumn Winter 2026
Fashion Update: Autumn Winter 2026
AtlanticStorm.shop — Seasonal Style Report The UK has seen a sharp rise in gym memberships over the past two years, and with it comes a cultural shift: Athleisure is no... Read more...
July Drop: New fits for Summer
July Drop: New fits for Summer
Summer is here, and soon your latest gym and summer fits will be.  Expect fuchsia shades, olive greens, this seasons BIG hits on the catwalk.  Classic black and white also... Read more...
Crafting for Changeable Days: Introducing Our July Summer Collection
Crafting for Changeable Days: Introducing Our July Summer Collection
A look at how Cornwall’s ever‑changing weather shapes our design philosophy — and how it inspires the refined coastal pieces arriving in our July summer drop. Read more...
Colour trends
OGC Active wear Trends: Autumn Winter 26/27
Get ahead of the curve with our insight into the key trends of Autumn Winter 26/27 Read more...
The Impending Storm
The Impending Storm
As the temperature slowly dipped from its sultry peak of 35°C, we were sat out having another barbecue. But the clouds were telling us that we would soon get some... Read more...